About Us
Life is a Ballet:
A Journey Through Dance, Life, and Self-Expression
At Life is a Ballet, we believe that dance is more than an art form; it's a way of life, a philosophy, and a path to personal growth. Our purpose is to support and celebrate every family that chooses dance as a core part of who they are, and to inspire all who believe in the power of self-expression, resilience, and dedication.
We’re here to be more than a brand—our mission is to be your trusted partner, your White Knight in every step of the journey, whether that means overcoming challenges in the dance studio or embracing balance and flexibility in life’s everyday moments. When you choose Life is a Ballet, you’re choosing a lifestyle that celebrates both the beauty of the art and the strength it builds within.
Our Story
Life is a Ballet began as an inspired idea by Scott Patrick Erwin, a former CPA and father who, after performing in The Nutcracker alongside his children, realized that dance was shaping his family’s journey in extraordinary ways. This experience sparked a commitment: to create a brand that would serve as a companion for families who are equally dedicated to the art of dance and the life lessons it teaches.
Over the years, Life is a Ballet has grown from a single book into a lifestyle brand, offering dance-inspired products like t-shirts, water bottles, and dance bags that resonate with elegance, discipline, and the values that dance instills. Every item we create, from our iconic dance bags to our mindful accessories, is crafted to support your journey both in and out of the studio, empowering you to live gracefully and authentically.
Our Mission and Vision
Mission:
To celebrate and support dance families by providing products and experiences that embody the resilience, creativity, and dedication essential to the dance lifestyle.
Vision:
We envision a world where dance is not just a performance but a way of life that inspires and empowers people of all ages to pursue self-expression, cultivate balance, and create meaningful memories. Through our products and community, we aim to become an integral part of your journey, helping you capture and celebrate the art of living a life in dance.
Our Values
Mastery Through Dedication: Dance demands commitment, and so do we. Every Life is a Ballet product reflects our dedication to quality and purpose, designed to be a lasting companion in your life and your dance journey.
Balance and Flexibility: We celebrate wellness, work-life harmony, and resilience—values that echo the practice of ballet and resonate with families striving for balance in a busy world.
Authentic Self-Expression: Life is a Ballet champions individuality and creativity, offering products that help you express yourself in ways that feel true to your values and passions.
Environmental Responsibility: Sustainability isn’t just a trend; it’s part of who we are. Our products use eco-friendly materials and thoughtful designs to support both the environment and the enduring love of dance.